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Branch Metrics Inc data breach investigation

Branch Metrics Inc., a technology company, officially reported unauthorized access to its systems to the Indiana Attorney General in April 2026, confirming a security incident that occurred in December 2025. This breach may have compromised the personal information of individuals whose data was managed by the company.

Filed
April 6, 2026
Regulator
Indiana AG
People affected
Not stated
File status
Investigation Open

What the filing confirms

  • Branch Metrics Inc reported the incident to the Indiana Attorney General.

Still unknown

  • Which categories of personal information were taken. The filing does not list them.
  • How many people were affected. The filing does not give a number.
  • What caused the incident beyond the description in the filing.
  • How the attackers got in, and whether basic safeguards such as multi-factor sign-in were in place.

Investigation notes

An investigation is underway regarding a data breach at Branch Metrics Inc., a technology company that specializes in mobile measurement and deep linking services. The incident involved unauthorized access to the company's systems, which was formally reported to the Indiana Attorney General on April 6, 2026.

According to the official filing, the unauthorized activity within Branch Metrics Inc.'s digital infrastructure took place on or around December 22, 2025. While the specific nature of the breach type has not been detailed in the public record, the confirmation of unauthorized access means that an outside party gained entry to systems potentially holding sensitive personal information.

For those who received a notification letter from Branch Metrics Inc., it signals that your data may have been exposed. Given the company's business model, which involves processing significant user data for tracking engagement, the potential scope of compromised information can be considerable, even if the specific types have not been publicly disclosed.

A key aspect of this investigation will involve examining the time between the breach's occurrence in December 2025 and the notification to the Indiana Attorney General in April 2026. The duration of unauthorized access and the timeliness of the company's response are critical factors in understanding the potential impact on affected individuals.

If you have received a data breach notification from Branch Metrics Inc., it is important to review the letter carefully for any details they may have provided. Consider remaining vigilant for unusual activity across your online accounts. While specific advice is limited due to the unspecified nature of the data involved, general security best practices, such as being cautious of unsolicited communications, are always prudent.

Understanding the legal implications of such an event is a significant step for affected individuals. Companies are expected to maintain reasonable security measures to protect the personal information they handle. If you believe your rights have been impacted, exploring your options with a legal professional can help clarify your position and potential next steps. We offer confidential consultations to discuss your situation.

What our attorneys examine

A cyberattack does not excuse a company from protecting the information it holds. We look at whether Branch Metrics Inc used reasonable security, how long it kept the data, and how quickly it told the people affected. Those questions decide whether a class action or individual claim is possible. Read more on how ransomware lawsuits work, or browse other incident files in Indiana.

Branch Metrics Inc data breach questions

Is the Branch Metrics Inc data breach letter legit or a scam?
A notice from Branch Metrics Inc in the mail matches the breach Branch Metrics Inc reported to the Indiana Attorney General on April 6, 2026. Check that the company name and dates in your letter match that filing. A real notice of data security incident won't ask for your password, Social Security number or a payment — if it does, contact Branch Metrics Inc through a phone number or website you find yourself.
Did Branch Metrics Inc offer free credit monitoring?
Check your letter from Branch Metrics Inc. If free credit or identity monitoring is offered, the enrollment code and deadline are printed in the notice itself. Enrolling does not give up your right to bring a claim.
Is there a Branch Metrics Inc data breach class action lawsuit?
Law firms often open an investigation after a breach notice like this one, and a class action lawsuit may follow. This page doesn't confirm that a lawsuit has been filed against Branch Metrics Inc. You usually don't have to join a class action to be included — if a settlement is reached, class members are notified and can file a claim.
What should I do after getting the Branch Metrics Inc data breach notice?
Keep the letter and the envelope, and note the date it arrived. Freeze your credit with Equifax, Experian and TransUnion, change any passwords the notice mentions, and sign up for any free credit monitoring the letter offers. Then check whether you may have a claim.
Do I need a Branch Metrics Inc data breach lawyer or attorney?
An attorney can read your notice and tell you whether a claim makes sense. A case review here is free, and data breach cases are usually handled on contingency, so there is no upfront cost.
Can I sue Branch Metrics Inc over the data breach?
It depends on what was exposed, the law in Indiana and your own state, and whether you've been harmed. Most people take part through a class action rather than suing alone. Keep your notification letter — it's the proof that connects you to the breach.
How much could a Branch Metrics Inc data breach settlement or claim be worth?
There is no set amount, and no Branch Metrics Inc settlement is confirmed here. In past data breach settlements, payments depended on what data was exposed and on documented losses — fraud, out-of-pocket costs and time spent dealing with the breach. Keep receipts and records; they're what damages claims are built on.

Other open files in Indiana

Attorney advertising. An incident file reflects a public regulator filing and our review of it; it does not mean a lawsuit has been filed or that the company did anything unlawful. Submitting a review request does not create an attorney-client relationship.